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Our tactic targets people initially mainly because that's what search engines reward. This chapter covers key word research and also other strategies to ascertain what your audience is looking for.

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Using this information and facts you are able to assess the effect of individual pages in the College’s broader Internet presence. It's also possible to review the usefulness of one's information and reply to the needs and expectations of the people.

Pontefract dates back again so far as the Domesday guide of 1086, and proof of settlement Considering that the Iron Age has actually been observed throughout the town. The identify Pontefract most probably originated with the Latin 'Pontus' that means 'bridge', a reference for the rivers Aire and Calder which bordered the settlement and also the existence of a certain 'bridge of four ft' that was ruined in the storm in 1644.